Van Winter Named VP of Marketing and Aftermarket Sales, Advances Leadership Role at Mid-Continent Instruments and Avionics and True Blue Power

June 20, 2024


John W. Winter

WICHITA, Kan. — Mid-Continent Instruments and Avionics and True Blue Power today announced the promotion of Van Winter to Vice President of Marketing and Aftermarket Sales. In this role, Winter will drive new product development and company growth through in-depth market analysis and opportunity assessments. He will foster customer relationships and lead the strategic planning and business development of aftermarket sales, service, and distribution.

“As our company grows to meet industry demands with significant expansion, strong leaders like Van will propel the success of True Blue Power and Mid-Continent,” said Todd Winter President and CEO. “Like our products, we are energized and ready to deliver high technology in all aviation, commercial, and privatized space market segments.”

Van Winter joined the company in 2012 serving as Legal Contract Administrator and advanced to True Blue Power Account Manager, Market Development Manager, and his most recent role of Director of Aftermarket Sales and Support. Winter holds a Bachelor of Business Administration from Texas Christian University and a Juris Doctorate from the University of Kansas School of Law. Active in his community, Winter is an alumnus of the Leadership Kansas class of 2020, the Wichita Business Journal’s 40 Under 40 class of 2022, and a member of the Wichita Aero Club.

For more information, please contact Julie Lowrance, Director of Communications for Mid-Continent Instruments and Avionics and True Blue Power, at 316-630-0101.

About Mid-Continent Instruments and Avionics

Mid-Continent Instruments and Avionics manufactures, overhauls and repairs aircraft instruments, avionics and advanced power solutions for the global aerospace industry. Mid-Continent supports general, business and commercial aviation, unmanned aerial vehicles (UAV), defense, and special missions markets. The company manufactures more than 25,000 units per year and processes more than 15,000 units in its overhaul, exchange and repair operation. The Quality Management System of the Wichita, Kansas Manufacturing Facility is AS9100D and ISO9001:2015 certified. For additional information, visit

About True Blue Power

True Blue Power specializes in the design and manufacturing of electrical power systems for the global aerospace industry. This includes USB and wireless chargers, power conversion products, emergency power supplies, and advanced lithium-ion batteries. Select products feature proprietary NanoPhosphate® lithium-ion battery technology, which offers stable chemistry, faster charging, consistent output, excellent cycle life and lower total cost of ownership. This translates into smaller, lighter products that are less than half the size and weight of existing battery solutions. True Blue Power supports business, commercial, defense, special mission, UAV, all-electric, hybrid-electric and eVTOL aircraft. For additional information, please visit